Win Bigfoot's Dream Date

The team wanted to prove that a "Bigfoot" campaign would work well for the destination.

Win Bigfoot's Dream Date was a three-month social campaign. The premise was that Bigfoot announced that he was real at a press conference, and that he was lonely. He then went on a series of adventures that would be his dream date, if he had someone to share it with. People could then enter to win Bigfoot's Dream Date. 

A series of quick, lighthearted videos showcasing fun things to do in the region. These videos would be shared on social channels with posts linking back to the contest page.  

In addition to winning state and national awards for best social media campaign, Win Bigfoot's Dream Date was the most successful campaign to date on a much smaller budget. 

• 159,000 video views
• 6,000 unique visitors to the website
• 1000+ contest entries
• 300+ signups for the newsletter
• Total budget for production and paid ads was $1,850