Road Trip Campaign

The client had been soured on social media marketing, as a prior agency delivered high volume web traffic that also had a bounce rate in the upper 90% range. They were told that these were good results, as so much traffic had come to the website. They saw through that. 

The destination wanted to promote road tripping to the area to visit a pair of national parks that are within driving distance. 

Create targeted ads using demographics and retargeting efforts to reach a better audience.

The client is exceedingly happy with the new results, which have restored their faith in social marketing. 

• More than 25,000 visitors to the landing page.
• 150% increase in traffic over prior efforts
• 60% drop in bounce rate from prior efforts

 Jarrod has an innovative marketing mind, the kind of skill that can't be taught. His ability to create interesting, entertaining and effective campaigns is quite amazing. He is a great set of fresh eyes to give your content and creative a new engaging spin. I always thought social media as a means for website traffic generation was a lost cause, until Jarrod proved me 100% wrong. His attention to detail and performance tracking are skills any team can definitely utilize. Jarrod is fun and refreshing to work and I would highly recommend his content, social and marketing skills to any company looking to grow their user base and expand their brand.